Google Analytics is used to track website activity such as session duration, pages per session, bounce rate, etc. of individuals using the site, along with the information on the source of the traffic. Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want. Contact us for any kind of your tracking requirements.