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SEO (Search Engine Optimization) Search engine optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. SEO is a complex and ever-changing field, but there are some basic principles that all website owners can follow to improve their ranking.SEO is a process of improving your website's visibility in search engine results pages by implementing certain strategies. Search engine optimization, or SEO, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs)....